{"product_id":"wild-pet-food-fish-80-20-cold-pressed-2-5kg","title":"Wild Pet Food Fish - 80:20 Cold-Pressed (2.5kg)","description":"\u003cmain class=\"main-content main-content--product\" id=\"MainContent\"\u003e\n\u003cdiv id=\"shopify-section-product-template\" class=\"shopify-section\"\u003e\n\u003cdiv id=\"ProductSection-9525633810756\" class=\"product-section\" data-section-id=\"9525633810756\" data-section-type=\"product-template\" data-product-handle=\"chicken-80-20-cold-pressed-dry-dog-food\" data-product-url=\"\/collections\/shop\/products\/chicken-80-20-cold-pressed-dry-dog-food\" data-aspect-ratio=\"125.0\" data-img-url=\"\/\/wildpetfood.co.uk\/cdn\/shop\/files\/Chicken_1_{width}x.png?v=1758791274\" data-enable-history-state=\"true\"\u003e\n\u003cdiv class=\"page-content page-content--product\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"product-single__description-full rte\"\u003e\n\u003cp data-end=\"300\" data-start=\"160\"\u003e\u003cstrong data-end=\"300\" data-start=\"160\"\u003eA single protein, zero compromise recipe made with novel blue whiting fish - species-appropriate, high in meat, and naturally hypoallergenic.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"302\"\u003eThis is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"326\" data-start=\"312\"\u003eGrain Free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003erecipe.\u003c\/p\u003e\n\u003cp data-end=\"501\" data-start=\"336\"\u003eA convenient, cold-pressed and dehydrated format that delivers the benefits of an ancestral, biologically appropriate diet.\u003c\/p\u003e\n\u003cp data-end=\"660\" data-start=\"503\"\u003eNo fillers, no artificial preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"662\"\u003eCold-pressed at just 45°C to gently retain nutrients and preserve the natural goodness of fish-based proteins, unlike traditional baked kibble.\u003c\/p\u003e\n\u003cp data-end=\"906\" data-start=\"807\"\u003eProudly made in the UK, using UK-sourced ingredients - including wild-caught blue whiting from the Atlantic.\u003c\/p\u003e\n\u003cp data-end=\"906\" data-start=\"807\"\u003e\u003cstrong\u003eWe’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan\u003e\u003cstrong\u003eOUR RECIPE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003cu\u003eAnimal Ingredients (All of UK origin) - 80% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWild Caught Whole Blue Whiting Fish 79%, \u003c\/span\u003e\u003cspan\u003eWhole Egg 1%\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFruit\/Veggie\/Superfood Blend - 20% - All dehydrated before weighing\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%,\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eHerb, Botanicals \u0026amp; Superfood Blend 1%\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e(\u003c\/span\u003e\u003cspan\u003e\u003cem\u003eOregano 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eChicory Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eGinger 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eTurmeric 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eBlack Pepper 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eEchinacea Root 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eAlgae Omega 3 Powder 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eBroccoli 0.1%\u003c\/em\u003e, \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eGreen Lipped Mussel Powder 0.1%, \u003c\/em\u003e\u003cem\u003eNatural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eAnalytical Constituents\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtein 50%, Fat 14%, Ash* 14%, Fibre 2.9%, Moisture 6%, Glucosamine 1000mg\/kg (cartilage), Chondroitin 500mg\/kg (cartilage)\u003cbr\u003e383kcal\/100g\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis food is for active and working dogs and therefore is VAT free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo learn more about our verified 89% rating on All About Dog Food, click \u003cstrong\u003e\u003ca href=\"https:\/\/www.allaboutdogfood.co.uk\/dog-food-reviews\/4107\/wild-pet-food-80-20-complete\" title=\"WILD Pet Food's All About Dog Food Review\" rel=\"noopener\" target=\"_blank\"\u003eHERE\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-product-nutrition\" class=\"shopify-section index-section\"\u003e\n\u003cdiv class=\"product-nutrition page-width\" data-section-type=\"product-nutrition\" data-section-id=\"product-nutrition\"\u003e\n\u003cdiv class=\"nutrition-tabs\"\u003e\n\u003cheader class=\"nutrition-tabs__header\"\u003e\u003cnav class=\"tabs\"\u003e\n\u003cul class=\"tabs__list ingredients-active\"\u003e\u003c\/ul\u003e\n\u003c\/nav\u003e\u003c\/header\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/main\u003e\n\u003cdiv id=\"shopify-section-footer-promotions\" class=\"shopify-section index-section--footer\"\u003e\u003c\/div\u003e","brand":"Doug \u0026 Bone","offers":[{"title":"Default Title","offer_id":56886568976757,"sku":null,"price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/7153\/9573\/files\/WebsitePictures_69.png?v=1773145796","url":"https:\/\/dougandbone.co.uk\/products\/wild-pet-food-fish-80-20-cold-pressed-2-5kg","provider":"Doug \u0026 Bone ","version":"1.0","type":"link"}