A single protein, zero compromise recipe made with wholesome chicken - species-appropriate, high in meat, and naturally easy to digest.
This is a Grain Free recipe.
In a convenient dehydrated and cold-pressed format, it delivers all the benefits of an ancestral, biologically appropriate diet.
No fillers, no preservatives, no added vitamins or minerals, no artificial colours or flavours - and no words you can’t pronounce. That’s our promise to you.
Cold-pressed at just 45°C to retain nutrients and protect naturally occurring goodness - unlike high-temperature baked kibble.
Proudly made in the UK, using UK-sourced ingredients.
We’re rebranding! You may spot some of our older packaging still in circulation while we make the switch. We're working as quickly as possible to fully transition. Same trusted food, fresh new look.
NOTE: All of these ingredients %'s and weights are taken on a dehydrated basis, just before the cold-pressing process. This gives a true 80:20 as fed.
Animal Ingredients (All of UK origin) - 80% - All dehydrated before weighing
Free Run Duck 79%, Whole Egg 1%
Fruit/Veggie/Superfood Blend - 20% - All dehydrated before weighing
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega 3 Powder 0.1%, Broccoli 0.1%, Green Lipped Mussel Powder 0.1%, Natural Probiotic (Gut Friendly Bacteria - Bacillus Velezensis) 0.0023%)
Analytical constituents
Protein 50%, Fat 16%, Ash* 11%, Fibre 2.9%, Moisture 6%, Chondroitin 500mg/kg (cartilage), Glucosamine 1000mg/kg (cartilage)
377kcal/100g
*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!
This food is for active and working dogs and therefore is VAT free.
To learn more about our verified 89% rating on All About Dog Food, click HERE.